Chat with us, powered by LiveChat 4-1 Discussion: Physicians and Patients in Healthcare Marketing: Goals and Ethical Considerations - School Writers

4-1 Discussion: Physicians and Patients in Healthcare Marketing: Goals and Ethical Considerations

For this discussion, you will consider the relationship between physicians and health organizations and examine how this informs healthcare marketing. You will also consider the role of the patient and customer and the ways in which they shop—or don’t shop—for healthcare, and you will examine how a healthcare organization’s marketing goals can most effectively target these individuals. In addition, you will determine the ethical considerations that need to be addressed when developing a marketing strategy that includes patients and physicians among its target audience.

To begin, review the module resources. Then, consider the difference between a patient and a customer and the role of physicians and patients in healthcare marketing. In your initial post, address the following:

  1. What are some of the ways that people shop—or don’t shop—for healthcare and medical care, and how can a healthcare organization’s marketing goals most effectively target these customers? Consider the SMART goal framework to support your response.
  2. How can the relationship between physicians and health organizations (think of the complex power structure in hospitals) pose challenges to decision making in healthcare marketing?
  3. What do you think are the most important ethical considerations that a healthcare organization must address when developing a marketing strategy for its patients and its physicians? Consider the methods for ethical decision-making you studied in Module Three.

In responding to your classmates, do you agree or disagree with their conclusions? Why or why not? What considerations did they discuss that you perhaps had not thought of? What suggestions can you provide your peers to help them further develop their conclusions?

rubric attached 

Discussion Rubric: Graduate Your active participation in the discussion forums is essential to your overall success this term. Discussion questions are designed to help you make meaningful connections between the course content and the larger concepts and goals of the course. These discussions offer you the opportunity to express your own thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance. Requirements for Discussion Board Assignments Students are required to post one initial post and to follow up with at least two response posts for each discussion board assignment. For your initial post (1), you must do the following:

 Compose a post of one to two paragraphs.

 In Module One, complete the initial post by Thursday at 11:59 p.m. Eastern Time.

 In Modules Two through Ten, complete the initial post by Thursday at 11:59 p.m. of your local time zone.

 Take into consideration material such as course content and other discussion boards from the current module and previous modules, when appropriate.

 Reference scholarly or peer-reviewed sources to support your discussion points, as appropriate (using proper citation methods for your discipline).

For your response posts (2), you must do the following:

 Reply to at least two different classmates outside of your own initial post thread.

 In Module One, complete the two response posts by Sunday at 11:59 p.m. Eastern Time.

 In Modules Two through Ten, complete the response posts by Sunday at 11:59 p.m. of your local time zone.

 Demonstrate more depth and thought than simply stating “I agree” or “You are wrong.” Guidance is provided for you in each discussion prompt.

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value

Comprehension Develops an initial post with an organized, clear point of view or idea using rich and significant detail (100%)

Develops an initial post with a point of view or idea using appropriate detail (90%)

Develops an initial post with a point of view or idea but with some gaps in organization and detail (70%)

Does not develop an initial post with an organized point of view or idea (0%)

20

Timeliness Submits initial post on time (100%)

Submits initial post one day late (70%)

Submits initial post two or more days late (0%)

10

Engagement Provides relevant and meaningful response posts with clarifying explanation and detail (100%)

Provides relevant response posts with some explanation and detail (90%)

Provides somewhat relevant response posts with some explanation and detail (70%)

Provides response posts that are generic with little explanation or detail (0%)

20

Critical Thinking Draws insightful conclusions that are thoroughly defended with evidence and examples (100%)

Draws informed conclusions that are justified with evidence (90%)

Draws logical conclusions (70%) Does not draw logical conclusions (0%)

30

Writing (Mechanics)

Initial post and responses are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations (100%)

Initial post and responses are easily understood using proper citation methods where applicable with few errors in citations (90%)

Initial post and responses are understandable using proper citation methods where applicable with a number of errors in citations (70%)

Initial post and responses are not understandable and do not use proper citation methods where applicable (0%)

20

Total 100%

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