Chat with us, powered by LiveChat The company I have chosen is Coca-Cola. Could you please follow the assignment 3 template. Also refer to the assignment 2. R - School Writers

The company I have chosen is Coca-Cola. Could you please follow the assignment 3 template. Also refer to the assignment 2. R

 

The company I have chosen is Coca-Cola.

Could you please follow the assignment 3 template.

Also refer to the assignment 2.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight page paper in which you:

  • Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
  • Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
  • Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
  • Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
  • Your assignment must follow these formatting requirements:

The specific course learning outcomes associated with this assignment are:

Identify various levels and types of strategy in a firm.

Use technology and information resources to research issues in business administration.

Write clearly and concisely about business administration using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

 

1

3

Date

Everything in Blue below should be deleted

Due Week 8 and worth 150 points

Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. NOTE: Be sure to read Chapters 1 – 10 in the course textbook and complete the LEARN E-Activities for Weeks 1-8 as they set the foundation to this assignment. Be sure to cite your sources! Begin your paper on Page 2 and write a minimum of six (6) pages (does not include Title or Source pages).

Week 8 Assignment 3

Write your brief introduction here: It should not be more than 1 good paragraph (about 5 complete sentences) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing – so be sure to review the Assignment instructions AND Rubric for understanding. Finally, please ask me any questions about this assignment.

Business-Level Strategies

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) business-level strategy from the text book (not Google). Justify your opinion. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy.” (Hitt, Ireland, & Hoskisson, 2013, pp. 102). Review Chapters 4-9 for specifics on the business-level strategies.

Corporate-Level Strategies

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) corporate-level strategy from the text book (not Google). Justify your opinion.

You should briefly define (1 – 2 sentences) corporate-level strategy based upon the textbook/lectures (cite your sources) as part of your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content .

Competitive Environment

Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior, and competitive dynamics/actions/responses) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read Chapter 5 in the course textbook as it provides a solid background and clues on this model that apply to this section. Review the Week 4 Learn video Lecture for supporting content (cite your sources).

Market Cycles

Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly (1 – 2 sentences) explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook with a special focus on the Competitive Dynamics section. Review the Week 4 Learn video Lecture for supporting content (cite your sources).

Sources

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

List your sources on this page and remember to delete the instructions, which are in blue font.

Use at least three (3) quality sources, one of which must be the course textbook to support your ideas/work. Note: Wikipedia and college essay sites do not qualify as academic resources.

Cite your sources throughout your work when you borrow someone else’s words or ideas.

The source page must include all sources used. All sources listed here must be cited in your paper.

Look for a permalink tool for a webpage when possible (especially when an electronic

source requires logging in).

When using SWS remember to organize sources in a numbered list and in order of use throughout the paper; use the original number when citing a source multiple times; and follow this format for all sources:

Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

The APA format may also be used for a Reference page.

Questions to ask yourself before submitting your paper.

· Did I read the required course material and complete the required activities?

· Have I deleted the blue font instructions in this template?

· Did I leave the provided section headings in place, as provided in this template?

· After deleting the blue fonts in this template, have I changed all font to black?

Additional things to keep in mind.

· You will be graded on the content of your submission, the quality of your answers, the logic/organization of the report, your language skills, and your writing skills using the grading rubric.

· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

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Running Head: COCA-COLA FEASIBILITY ANALYSIS 1

COCA-COLA FEASIBILITY ANALYSIS 7

Coca-Cola Success strategy

Introduction

Cola-cola Company is one of the multinational companies that can be described to be at the helm of their success in the corporate sector. The assessment will begin with an in-depth analysis of its two most significant elements of the general environment, and the two most important forces of competition. It will also analyze the identified company’s strengths and weaknesses, threats, and opportunities as well as strategies. Lastly, the report will highlight resources, capabilities and core competencies.

General Environment

According to Hitt, Ireland, & Hoskisson, (2013) a segment of demography revolves around the ethnic mix, size, income distribution, age and geography which poses as a significant when the company evaluates the need for one of its stores. Analysis of these characteristics contributes to the growth and competitive advantage enjoyed by Coca-Cola in most parts of the country. Considering the income distribution, size and geographic location are similar in most parts of the country, Coca-Cola has benefited by filling a niche in this area. They have stocked their stores based on the needs of individuals from these areas and developed a store that meets the needs of people in specific regions. Considering most stores are located in densely populated areas they take advantage of demographics to provide a wide array of products that are based on ethnic mix and diverse cultural needs.

The technological aspect also impacts the company through innovation which is a critical part of Coca-Cola’s strategy. In the growing beverage industry, the company is shifting to healthier drinks and in improved technologies to benefit from competitive advantage. For instance, Valser, Coca-Cola’s Swiss sparkling water will be the first brand to make use of the Direct Air Capture (DAC) technology to get rid of CO2 from air to use in the processing of beverages (Kotler & Lee, 2008).

Five Forces of Competition

According to Kotler & Lee, (2008) analysis of the five forces of competitions helps to generate a strategic choice. They encompass the threat of new entrants, internal rivalry, supplier power, buyer power, and substitute products. Various forces have facilitated the thriving business in the company. The most significant forces that Coca-Cola has utilized are barriers to entry and substitutes.

Barriers to entry (Item 1)

Coca-Cola has engaged in activities that make it hard for competitors to enter the industry. Brand image, contracts with authorizers, and loyalty from customers have made it hard for other companies to make it in the beverage market. High costs of advertising have also served as barriers to other companies to enter the industry.

Substitutes, Buyers and Suppliers

Coca-Cola’s competence has enabled it to create value for its consumers by undertaking various activities that most competitors cannot do (Mantzari, Hollands, Pechey, Jebb, & Marteau, 2015). These activities help the company to benefit from competitive advantage and often include consumer leadership, leadership, product innovation, and consumer leadership. Other competencies that enable the company to benefit from competitive advantage include value chain in the company that provides for human resources, operations, inbound logistics, accounting, and information technology.

Evaluation

Competitors often face a lot of difficulties when they decide to enter the beverage market or soft drink due to Coca-Cola’s bottling network. Coke and Pepsi have authorized their business contracts with their bottlers who have significant authority in various environmental regions permanently. These contracts prevent other bottlers from engaging in rivaling brands for similar or equivalent products. The union and backward incorporation between coke and pepsin have made it extremely hard for any other company to enter the market and to have bottler’s to distribute their produce. Most of these competitors are left with one choice of building their own bottling plants. This has proven expensive and capital intensive considering the construction of a new plant goes for more than $75 million (Hitt, Ireland & Hoskisson, 2013).

In addition, the company’s advertising speed has established a barrier for other competitors to enter the soft drink industry. Advertising and marketing costs of beverage products make it hard for new companies to enter and compete with other companies that are already in the market. According to, a product’s brand image and loyalty often act as a barrier for competitors in entering the industry. The company invested heavily in advertising which has earned them loyalty from customers and brand equity. This has made it hard for other companies to enter the marketplace. The availability of suppliers, buyers and substitutes are other factors that have contributed to the company’s success. Its competence has permitted it to create value for consumers by carrying out activities that most competitors cannot do. The manufacturers of basic raw materials for the soft drinks often lack control over these products which makes the suppliers weak. The company’s competence enables it to benefit from a competitive advantage (Kotler & Lee, 2008).

Future Improvements

Coca-Cola will always have these two forces in mind in order to benefit from a competitive advantage. The company will continue to invest in expensive forms of advertising which will enhance customer loyalty and make it hard for competitors to enter the industry. The company will also improve its brand image through the provision of customer preferences which will enhance its presence in the market. In addition, I believe that the company will engage in activities that enhance its competence such as product innovation, consumer leadership and market leadership among others. Investment in information technology and inbound technologies will also enable the company to grow its market.

External Threats and Opportunities

Coca-Cola Corporation makes use of SWOT analysis to assess its threats and opportunities. According to Ščeulovs, & Gaile-Sarkane, (2011), the ability to display hats and T-shirts is one of the company’s ultimate strength. The Coca-Cola trademark has gained recognition in most parts of the world. Its variation in marketing has affected the company’s sales and positioning positively. The bottling organization makes it easy for Coca-Cola to take advantage of emergencies globally.

Threats

Coca-Cola Corporation suffers from the threat of replacement. Although the business of soft drinks is strong, most customers are not married to it essentially. Replacements that are likely to exert pressure on Pepsi and coke include chocolates, milk, coffee, and tea.

Threats and Opportunities Strategies

The company can increase its recognition in most parts of the world through increased advertising. Improving its presence in the market by setting up stores in various parts of the world where its presence has not been felt which help to enhance its sales and market positioning. On threats, the company should overcome the issue of replacement by enhancing its product quality to meet the customer taste and preferences. The products should be healthy to reduce the chances of getting replaced by healthier products.

Strengths and Weaknesses

The most significant strength in Coca-Cola is its high brand awareness and brand image. The corporation is present in most parts where it enjoys a significant degree of popularity. It also holds a large market share of the beverages industry and enjoys a strong product portfolio. The company’s greatest weakness is the competition from other brands in the company. Considering the increasing demand for health drinks, the company is likely to face stiffer competition in the future.

Strategy

The company should take advantage of strengths by increasing its brand image and brand awareness through increased advertising and diversification. The company is facing competition from brands that are promoting healthy drinks. It should strive to match this competition by increasing its portfolio of healthy drinks with decreased calorie count (Ščeulovs, & Gaile-Sarkane, 2011)

Resources, Capabilities, and Core Competencies

Coca-Cola’s competencies enable the company to build value for its consumers by undertaking activities that most competitors cannot do. These activities include leadership, product innovation and consumer leadership (Ščeulovs, & Gaile-Sarkane, 2011). In terms of resources, Coca-Cola has a wide array of resources that are used in the manufacture of its products that are not available to most of its competitors. Coca-Cola’s capabilities have enabled them to enjoy high brand awareness and exceptional brand image.

References

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Kotler, P., & Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.

Lee, N., Senior, C., Butler, M., & Fuchs, R. (2009). The feasibility of neuroimaging methods in marketing research.

Mantzari, E., Hollands, G. J., Pechey, R., Jebb, S., & Marteau, T. M. (2015). Impact of bottle size on in-home consumption of sugar-sweetened beverages: protocol for a feasibility and acceptability study. Pilot and feasibility studies1(1), 41.

Ščeulovs, D., & Gaile-Sarkane, E. (2011). E-Marketing for a company: external and internal influence. Economics and management16, 947-953.

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